The store would rest on the border of DTLA’s Historic Theater and Fashion Districts, which focused our material selection.
QUARTER INCH FELT
After feedback from Aesop, the cardboard tubes, harkening back to empty bolts of fabric strewn about costume shops and fashion houses, were chosen as the key motif.
The design had to compliment Aesop’s line of products, not overpower them. We began to test different tube diameters to accommodate each of their product lines. We settled on a 6” diameter tube because it provided a calm balance between product and space.
We created a blended retail and spa space using a shared wall. The tubes are vertically aligned from floor to ceiling, building the wall, which meanders from the front of the store to the back, curving with smooth transitions to ease consumer flow. The wall bends at a filleted angle to create a spa room and employee break room.
Aesop has specific standards for how a customer experiences a product. Certain product lines had to be above eye level, some at eye level, and some below. As you moved across the space, each product line had to be delineated. We designed recycled cardboard shelving units to cantilever out of the wall and become part of the tube structure.
Design Architect: Brooks + Scarpa
Project Design Team: Lawrence Scarpa, Angela Brooks, Ryan Bostic, Emily Hodgdon, Mark Buckland, Brooklyn Short, Diane Thepkhounphithack, Mario Cipresso, Chinh Nguyen, Cesar Delgado, Royce Scortino
Photography: Art Gray Photography